MKD: Marketing

The Marketing Degree prepares students for a variety of sales and promotions positions in many business organizations. In addition to learning how to apply marketing skills in both service and product oriented environments, students are provided with a solid foundation in advertising, business law, and business mathematics. Other topics include basic and managerial accounting, economics, and management. Business technology is also emphasized. Students will gain hands-on experience in several popular software packages. In addition, students will learn how to use computer skills to prepare reports and analyze data, as well as report and present findings from a marketing perspective. Course work in web-based advertising and promotion is also available.