MRKT 0337: Consumer Behavior
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Description
By gaining a better understanding of the factors that affect consumer behavior, marketers are in a better position to predict how consumers will respond to their marketing strategies. Consumer Behavior draws on the Social Sciences in addition to the quantitative characteristics of the market such as: population patterns, income distribution, living standards, and occupational changes.
- Semester/Term
- Credits
- 3
- Credential(s)
- Bachelor's Degree
- Subject Areas(s)
- BusinessPsychology
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